SEO copywriting for wedding businesses
Book more of the right couples with copy and content that captivates, connects and converts
Is your website not bringing in enough enquiries from your dream couples?​
Are you struggling to find the right words to describe your wedding business?​
Is creating website copy, blog posts and emails taking precious time away from running the wedding business you love?
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Answered yes to any of these?
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You need to chat to The Wedding Wordsmith!
Crafting the right words for your wedding business
I create SEO copy and content writing that captivates, connects with and converts the right couples for your business. Those who understand your value and are excited to have you as part of their wedding.
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Whatever your talent – florist, photographer, cake maker, planner, stylist or other wedding industry creative – I'm here to help you tell your story, showcase your expertise and attract your ideal clients.
COPYWRITING & CONTENT SERVICES
Crafted copy: full website copywriting
Whether you're a brand-new wedding business or you want to refresh the website for your existing wedding business, I'll write creative, compelling and fully SEO copy to attract and convert your ideal clients. This also includes keyword-enhanced page titles and descriptions to further boost your SEO.
Refine and define: website copyediting
If you're confident in writing the first draft of your copy but would like some help with tone of voice and adding some SEO magic, this is the service for you. I'll review and edit all your website pages to ensure your copy is beautifully on-brand and working as hard as it can to show up in Google searches.
Content connection: blog strategy & writing
Adding a blog to your website is one of the best ways to help you to get found in both Google and AI searches, and position you as an expert. I offer both content strategy and writing, using your expertise and insights to create posts that both humans and search engines want to read.
The copy clinic: auditing your website
Not getting the traffic you want from your website? Book a slot in my copy clinic! I'll ask you to fill in a brand questionnaire, then I'll audit your website, looking at the copy, on-page SEO and tone of voice. You'll get a list of actionable points to enhance your SEO and help attract your ideal clients.
It has made such a huge difference with leads. My enquiries have increased tenfold and I've had feedback from clients that reading about what I do made them get in touch.
Lara Parnell, Lara Parnell Weddings
How can SEO wedding copywriting help you get more bookings from your ideal couples?
​​Picture this: your website is consistently being found by just the sort of couples you want to work with, and these visits are being converted into bookings.
You don't have to spend hours posting on social media to try and find clients, or pay exorbitant fees to exhibit at wedding fairs.
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You don't rank for the wrong keywords, or waste hours dealing with enquiries from couples who aren't the right fit.
You don't have to spend time writing blog posts or website pages, but instead can focus on doing what you love: helping to make a couple's wedding day even more amazing.
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This is what happens when you have great copy and content. And this is exactly what I create.​​​​​​​​​​​
Drawing on my extensive experience of writing about the wedding industry, I'll weave some linguistic magic to distill your skills and your unique story into beautifully bespoke SEO copy and content.
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​Working with me gives you much more than just words on a website. (After all, in the ChatGPT era, it's easy enough to get hold of those.)​
You get an experienced copywriting strategist who knows all the ingredients needed for effective copy and content. No coercive or manipulative copywriting techniques – just a focus on empathy, connection and building a genuine relationship.
​It begins with research on data and voice of customer to understand exactly who you're marketing your services to, and what they need.
Then it's positioning the right messages in the copy at just the right points to create an emotional connection. It's creating a unique tone of voice that resonates with your ideal couples. It's writing blog posts that highlight your experience, expertise, authoritativeness and trustworthiness.
It's making sure copy is fully SEO so it can be found and ranked highly by search engines. Liaising with your website designer so it flows seamlessly through your site.
It's an investment that will protect your time, ​​get you the right words first time around and attract better-fit couples, without any DIY stress.​
The result? A website that is always working hard to attract the ideal couples for your wedding service.
A copywriting strategist who harnesses the power of your website
How can SEO wedding copywriting help you get more bookings from your ideal couples?
​​Picture this: your website is consistently being found by just the sort of couples you want to work with, and these visits are being converted into bookings.
You don't have to spend hours posting on social media to try and find clients, or pay exorbitant fees to exhibit at wedding fairs.
​
You don't rank for the wrong keywords, or waste hours dealing with enquiries from couples who aren't the right fit.
You don't have to spend time writing blog posts or website pages, but instead can focus on doing what you love: helping to make a couple's wedding day even more amazing.
​
This is what happens when you have great copy and content. And this is exactly what I create.​​​​​​​​​​​
Drawing on my extensive experience of writing about the wedding industry, I'll weave some linguistic magic to distill your skills and your unique story into beautifully bespoke SEO copy and content.
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Fully SEO copy and content will help you get found on Google and other search engines by the right clients.
Increased website visits​
Copy and content that tells your story, is in your ideal tone of voice and speaks to your perfect couples.
Words that are just so you
With your words taken care of, you can focus on what you love: running your unique wedding business.
More time for your wedding business​
Three reasons to work with
The Wedding Wordsmith
Helen's work is both creative and engaging, and it has significantly improved our wedding website.
Alfriston Gardens
Meet The Wedding Wordsmith, a lover of words and a lover of weddings
The Wedding Wordsmith is Helen Dorritt, a copy and content writer who specialises in working with wedding professionals.
I've been a wedding writer for 15 years, ever since a work experience placement on West Weddings magazine turned into this amazing career – getting to use my love of words to help wedding businesses share their skills and their story. ​
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I'm powered by oat milk flat whites, I'm happiest with a book in my hand, and I'm an absolute stickler for an appropriately placed apostrophe. And unlike Vampire Weekend, I really do care about Oxford commas. (Verdict: I don't like them.)
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I'm a proud honorary Bristolian but I work with businesses all over the UK and the world on wedding copywriting.
Fabulous wedding businesses I've written for include...
​​Alfriston Gardens
DJ 247
Rosalind Miller Cakes
Jonny Ross Music
DSW Weddings
The Little Wedding Helper
Emma Norton Flowers
Lara Parnell Weddings
Twig & Vine Photography
Peach Perfect Weddings
Prospero Weddings
The Tuscan Wedding
Duesudue
Ready to Ask
Natasha Spencer Weddings