The wedding industry's go-to copywriter for copy and content that melds creativity with SEO know-how
Your wedding business is amazing. You're a hugely important part of people's celebrations, using your expertise and passion to help weddings be even more incredible.
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Coming up with the right words to share your talents with couples isn't always easy though. It can take up lots of time that you'd rather be using to, you know, actually run your business, or it might be that you're not confident with writing.
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This is where I come in – as a wedding industry copywriter to help your words work harder.
Because I've been in the wedding industry for so long, I totally get what it's like to have a wedding business. I know how much energy, passion and effort you put into it – and I'm here to champion that.
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Think of me as your wedding copywriting cheerleader, supporting you with copy and content that showcases your expertise to your dream couples and creates an emotional connection with them.
This can be website copy, blogs, email marketing – anything where you want to share your passion and your talents.
Working with me frees up your precious time so you can focus on doing the thing you love – helping couples have an amazing celebration.
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Want to talk about how we can work together? Get in touch for a free, no-obligation chat.
Why do I call myself The Wedding Wordsmith? And why do I love being a copywriter for the wedding industry?
The Wedding Wordsmith is Helen Dorritt, a writer and editor in Bristol. I've been a wedding writer for 14 years, with five of those spent sitting in the editor's chair at bridal magazine West Weddings.
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I use my experience in both writing and the wedding industry to help your wedding business truly shine, creating compelling and on-brand SEO copy and content that helps you find and emotionally connect with your ideal clients.
My time at the magazine gave me a real passion for the wedding industry and a huge respect for the creativity, energy and friendliness of those who work in it. It was therefore a natural step to combine my love of words and love of weddings as a copy and content writer for wedding businesses.
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When I'm not writing about weddings, I'm a writer and editor for publishers, third sector organisations and creative small businesses.
I'm lucky to work on a number of lovely craft and lifestyle magazines such as Simply Crochet, Gardens Illustrated and Simply Christmas. I also have a range of local and national clients including English Heritage, The Book Publicist and Ethical Sales.
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Some of the gorgeous creative businesses I've worked with include Nicola Jane Photography, Petit Jovial and Cosmically Conscious.
You can read more about what else I get up to on my online portfolio and my LinkedIn profile.
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I like using words for good, so I volunteer as a grant writing fundraiser for our local community-owned pool as well as doing the copywriting for its website. This also taps into my love of being in the water.
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When I'm not writing, you'll find me hanging from a trapeze, pottering in my allotment, crocheting a granny square, playing Scrabble (which also made an appearance in our wedding invitations), swimming in the sea, cycling along the river or enjoying a book and a cup of coffee.
The Wedding Wordsmith values
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Inclusive
I work with wedding businesses of all shapes and sizes, from fledgling start-ups to well-established companies. I love showcasing businesses who are inclusive and people-led, rather than those who are led by how much a couple can spend. I'm also on hand to help you with inclusive language that welcomes all couples who are interested in your services.
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Accessible
I believe that communication should be accessible to all, so I always structure my website copy so it can be read by screen readers. I've also ensured my own website is as accessible as possible, including its text structure, contrast colours and alt text. I'm happy to advise you on this for your website.
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Always learning
I've got SEO certification from HubSpot, and I'm constantly updating my knowledge, from writing and copywriting skills to SEO best practice. This means I can create even more effective copy and content for you.
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Ethical and trustworthy
I love to create genuine relationships with the people I work with, and the copy I write for them reflects this. I don't use manipulative or exploitative copywriting tactics, and I always write with integrity. Sustainability and treading lightly on the planet is very important to me in both my personal and professional life, and I love working with businesses whose ethos mirrors this.
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