Working with The Wedding Wordsmith to create SEO wedding business copy & content
Chances are that you've not worked with a wedding business copy or content writer before, so I've outlined below how I work with businesses, and how the writing process unfolds. It all starts with a good chat...
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Getting to know you​
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I'll set up a discovery call, either in-person or over Zoom or Google Meet. We'll chat about your business and what your wordy needs are, and how we could work together.
If you decide I'm the right writer for you, I'll send over a brand questionnaire for you to fill in before I start writing your copy or content. This is so I can learn even more about you, your wedding business, your ideal clients and your brand values.
It also helps me create the right tone of voice and keywords that clients will use to find you on Google.
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Weaving some linguistic magic
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I'll use the information from our meeting, your questionnaire and my research into your clients and competitors to write a first draft of copy (or edit your existing copy). I'll share this with you via Google Docs or Word and you can let me know your thoughts and any edits.
I can also create a wireframe in Figma so you can see how the copy would look on your website.
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I'll continue to edit the copy until it's ready to be uploaded to your site.
Sending your words into the world​
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Once the copy is uploaded, I'll do a final edit to make sure it works in your website layout.
I'll also check your page titles to make sure they include your keywords.
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I'll then get in touch three months after launch to check in and see if anything needs tweaking.
I'd love to hear more about your wedding business and how I can support the amazing work you're doing
Please get in touch for a free, no-obligation discussion to talk about how we can work together.
Some wedding copywriting questions you might want to know the answer to…
Can your wedding copywriting and content writing get me to page one of Google for my keywords?
The Google algorithm is a complex beast, and there isn't really a 'page one' of Google, as the results it serves you will depend on your location, your history and other factors. So any copywriter or SEO specialist who promises to get you to the top of page one is either a genius or not to be trusted.
I’m proud that I have boosted clients up Google rankings for their keywords, thus making them more visible and driving more traffic, but there are so many other factors to take into consideration when it comes to SEO.
What I will do is make your copy work as hard as possible to increase your chances of being found organically on Google. I aim for a balance between copy and content that’s search engine optimised (lots of lovely keywords, proper headers, page titles and descriptions with yet more keywords), and copy and content that tells your story, is on brand and speaks to your ideal client. It’s a delicate mix and one I very much enjoy creating.
I’m not in Bristol/not in the South West/not in the UK. Can you still work with me?
Absolutely! I’ve worked with clients across the country and the world. While it’s lovely to have local clients so we can meet in person over a coffee (and a piece of millionaire shortbread/cake of choice), video calls and file sharing means I can work with anyone, anywhere.
Can you recommend any website designers/branding experts to help me with my wedding business?
Yes, definitely. I’ve worked with some very talented web designers, photographers and branding specialists who would do a great job. I'm very happy to give you some recommendations.
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Do you work with just wedding businesses?
While I have a lot of experience at working in the wedding industry, I also love writing copy and content for creative and purpose-led businesses. You can find out more at my other copywriting site Written by Helen.