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Learn more about creating copy and content for your wedding business
My notebook is where I share tips and info on copywriting, content writing, editing and SEO for your wedding business, helping you get the best from your words.


Why ethical copywriting for wedding businesses is so important
One of the things I love so much about being a writer is how amazing words are. Using just 26 letters, these little things are unbelievably powerful and can trigger such an endless number of emotions. Excitement. Anticipation. Sadness. Humour. Affection. Any emotion you name, words can create it. I believe we all have a responsibility to make sure we use this power for good. And that's why, as a copy and content writer for wedding businesses, ethical copywriting is one of t


Is traditional SEO dead? The rise of AI search engines and what it means for your wedding business website
There's no doubt the age of AI has arrived. LLMs such as ChatGPT, Perplexity and Gemini have changed the way we do things online, potentially forever – especially in search. In this post I'm looking at how AI is impacting the world of SEO, and what this means for your wedding business website. As a wedding industry copywriter who specialises in SEO-powered copy and content, this is a topic I find fascinating, and something I'm keeping on top of so I can continue to offer my c


Making your wedding business website inclusive
It's a constant source of amazement to me that in 2025, so many wedding industry websites STILL refer to 'the bride and groom'. We've...


How to use header tags in your wedding business website copy
I'm here today to talk about a simple but oh-so-important part of your website: your header tags. Hopefully you know the importance of...


How to make your wedding business website more accessible
Just like public buildings have to be as accessible as possible for anyone who wants to use them, did you know you have a legal...
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