Learn more about creating copy and content for your wedding business

I started a blog in 2009, so I've long loved blogging for its creative freedom and the way it builds confidence in writing. (My original blog is still out there in the wilds of the internet – 10 points if you can find it.) And while I started out writing a personal blog, I'm now passionate about how amazing business blogging is, too. While social media may have become blogging's cooler cousin, writing blog posts is still one of the most effective ways you can market your wedd

As someone who's a wedding content writer, I thought writing a post about what this role actually is and how it helps your business would be useful. And also how it's completely different to a wedding content creator! What's the difference between copywriting and content writing? I've written a post that goes into this difference in more detail, but simply put, copy drives people towards an action, while content informs, educates and entertains. You use content to build trust

One of the things I love so much about being a writer is how amazing words are. Using just 26 letters, these little things are unbelievably powerful and can trigger such an endless number of emotions. Excitement. Anticipation. Sadness. Humour. Affection. Any emotion you name, words can create it. I believe we all have a responsibility to make sure we use this power for good. And that's why, as a copy and content writer for wedding businesses, ethical copywriting is one of t

There's no doubt the age of AI has arrived. LLMs such as ChatGPT, Perplexity and Gemini have changed the way we do things online, potentially forever – especially in search. In this post I'm looking at how AI is impacting the world of SEO, and what this means for your wedding business website. As a wedding industry copywriter who specialises in SEO-powered copy and content, this is a topic I find fascinating, and something I'm keeping on top of so I can continue to offer my c

It's a constant source of amazement to me that in 2026, so many wedding industry websites STILL refer to 'the bride and groom'. We've come a long way since 2005 when same-sex partnerships in the UK were legalised (followed by marriage in 2013), and today it's an absolute no-brainer that not every wedding has a bride and groom. So why do so many wedding business websites still use gendered and non-inclusive language? Photo: Jess Bailey on Unsplash Weddings are utterly steeped