Learn more about creating copy and content for your wedding business

One of the things I love so much about being a writer is how amazing words are. Using just 26 letters, these little things are unbelievably powerful and can trigger such an endless number of emotions. Excitement. Anticipation. Sadness. Humour. Affection. Any emotion you name, words can create it. I believe we all have a responsibility to make sure we use this power for good. And that's why, as a copy and content writer for wedding businesses, ethical copywriting is one of t

There's no doubt the age of AI has arrived. LLMs such as ChatGPT, Perplexity and Gemini have changed the way we do things online, potentially forever – especially in search. In this post I'm looking at how AI is impacting the world of SEO, and what this means for your wedding business website. As a wedding industry copywriter who specialises in SEO-powered copy and content, this is a topic I find fascinating, and something I'm keeping on top of so I can continue to offer my c

It's a constant source of amazement to me that in 2025, so many wedding industry websites STILL refer to 'the bride and groom'. We've...

I'm here today to talk about a simple but oh-so-important part of your website: your header tags. Hopefully you know the importance of...

Just like public buildings have to be as accessible as possible for anyone who wants to use them, did you know you have a legal...

I was genuinely shocked when I read this. A recent Ahrefs survey showed that over 96% of websites get ABSOLUTELY ZERO traffic from Google. This means that no-one is finding them organically. i.e. when people are typing queries into Google, their website isn't being offered as one the results. Are you one of the 96%? If so, it's time to get your SEO on. So, what exactly is SEO? Just a quick run-down for those who aren't familiar with the term SEO. (If you know this, feel free

While Instagram and Facebook are great for connecting with potential customers, I'd like to give a little shout out today to email...

A wedding business copy and content writer sharing her thoughts on AI? To quote my favourite editor*, “ground breaking.” (Said with a slightly raised eyebrow and deadpan delivery.) But while there has been (and will continue to be) plenty of chatter about the use of AI in writing, I thought I’d put in my two penn'orth, particularly in relation to the wedding industry.  I think tools such as ChatGPT can have a place in the writing process – but there are definitely times when

I'm getting a little personal here today on the subject of using the word luxury in wedding industry copy.   It's possibly a...

I'm sure you've heard this loads of times before, but I'm saying it again today: writing blog posts for your wedding business website really is one of the most effective (and simple) marketing strategies. According to the latest research from HubSpot , businesses who blog generate 67% more leads than businesses who don't. 82% of marketers see consistent ROI from blogging. In short, it's something that you really should consider for your wedding business. And it's something I

As an SEO copy and content writer for the wedding industry, I often see wedding business websites that just aren't working hard enough to attract ideal clients. And that's usually because they're missing keywords. So today I'm looking at how you can improve your website in just a few short steps, and make sure you're giving it the best chance of showing up in Google searches. Why does your wedding business website need keywords? Your wedding website is having to do several di

A simple guide to creating the right tone of voice for your wedding business.

The difference between copy and content for wedding businesses