How to add keywords to your wedding business website copy

As an SEO copy and content writer for the wedding industry, I often see wedding business websites that just aren't working hard enough to get found on search engines by their ideal couples. And that's usually because they're missing keywords. So today I'm looking at how you can improve your website in just a few short steps, and make sure you're giving it the best chance of showing up in Google searches.

Why does your wedding business website need keywords?

Your wedding website is having to do several different things at once. It needs to beautifully showcase you and your wedding offering, highlighting to couples what you offer and how your services are what they need for their wedding.

But your website also needs to get those couples to your site in the first place – and that's by making sure it shows up in organic searches on Google.

And to do that? You need to have keywords throughout your wedding business website copy that will help Google find your site and present it to couples when they're searching online for the exact services that you offer.

It's a delicate dance – you want your website copy to tell your brand's story and feel authentic, but you also need to get those all-important keywords in so it's fully search engine optimised. After all, what's the point of having an amazing wedding business with a gorgeous website that no-one can ever find?

Researching the keywords for your wedding business

When deciding what keywords to optimise your site for, the first thing you want to do is answer this question: what do you do, how do you do it for, and where do you do it?

From this, you can work out what people are likely to type into Google that will help them find you.

Sometimes this is going to be super obvious: 'wedding photographer Bristol', 'dried flower bouquets Bath'. Sometimes this will require some more thinking and research into voice of customer.

The next step is to do some research on your suggested keywords using tools such as Keywords Everywhere, UberSuggests or Ahrefs. These will allow you to see how popular that search term is, how hard it will be to rank for it, and also show up related keywords that you might want to consider. These tools also come up with related long-tail keywords (search terms that contain more words) that you can be useful for blog post ideas.

I believe that the best keywords come from a blend of thinking like a human and thinking like a robot. Consider the natural ways people will search for you, then dig deeper into the stats and back up your ideas with data.

Mapping keywords to website pages

Once you've found a list of keywords you think are a good fit for your wedding business, it's time to map them to each page. And here's an important point to note: Google ranks pages, not websites. To avoid cannibalising your own SEO, make sure you have differing keywords for each of your pages.

So, to use the example of the florist in Bath who specialises in dried flowers, you could focus on 'Bath wedding dried flower' on your home page, 'dried flower Bath wedding florist' on your about page and 'dried flower bouquets Bath' on your service page.

By separating out distinct keywords for each page (that still tell visitors and Google what it is you offer), you're not competing for keywords with your own pages.

Adding keywords to your wedding business copy

Now you've decided on the keyword for each page, it's time to get it into the copy. I would advise making sure it's found in your H1, your page title and meta description, and then at least a couple of times in your body copy.

You don't have to do this in a spammy, keyword-stuffing way. (In fact, please don't, because Google penalises sites with low-quality content and keyword repetition.) The trick is to flow your keywords naturally into your copy so it still reads well for your human visitors, but so they can easily be found by Google's crawlers.

Because Google has got super clever, it understands semantic search and intent, so you can mix up the word order slightly to help with sounding more human, and it should still rank you for your keyword. i.e. you can use 'Bristol wedding photographer' and also 'wedding photographer in Bristol'.

Working with The Wedding Wordsmith on your web copy

If the thought of adding 'check your copy for keywords' to your already bursting to-do list just makes you feel overwhelmed, I'd love to help. I can review your keywords and SEO in my copy clinic, as well as looking at tone of voice, UX, accessibility and structure. A copy clinic session costs £250, which is then deducted from any full website copy or website copy editing you may book in after. If this sounds just what you're looking for, get in touch to book your slot.