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Copywriting and content writing – what's the difference?

Ever wondered what the difference is between copy and content? Although the two terms are often used interchangeably, there is distinct differences between these two pieces of writing. Read on to find out what these are and how you can use copy and content when you're marketing your wedding or creative business.

What is copy?

Copy is written specifically to drive people towards a certain action, such as buying something or getting in contact. So a landing page on a website, a brochure, an about page – these are all examples of copywriting.

Copy tends to be short and to the point, with a distinct call to action. It's designed to sell or persuade, but in a way that engages with the audience so it doesn't feel pushy. Essentially copy's aim is connecting a person who has a need with a solution.

What is content?

Content is more educative, informative and entertaining, with much less focus on sales. It's subtle – well-written content builds credibility in your brand or business, and shares your knowledge and expertise, but without making any overt sales references.

Content is blog posts, articles or social media captions, and is usually a lot longer in length than copy. So what you're reading now is content, but if you go and have a look on the rest of my website (and please do!), you'll be reading copy.

Does my wedding business need copy or content?

When it comes to writing for your wedding business, the answer is that you ideally need copy and content in order to build your brand and draw people to your website. Both need to be created with SEO in mind. And both need to be well written and engaging, so people actually want to read them!

The copy is what you'll write on your website pages that showcases what you offer to couples and just why you're the best person or company for their wedding.

Content is great for adding to your website because Google loves lots of new words to crawl through and provide answers for people's web searches. So if you're writing regular blogs and sharing great information and tips in them, this is going to really help your Google ranking.

So when you're writing for your wedding business, it's important to remember the differences between copy and content so you hit the right tone, length and structure.

I love creating both copy and content, so I'd love to chat more with you about how I can write for your wedding or creative business. Get in touch for a free, no-obligation consultation about how we could work together.


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